Since Invisalign were launched by Align Technologies in 1997, the whole clear aligner or ‘invisible braces’ profession has been changing rapidly due to evolving technology. Metal braces can pretty much be eliminated – which is huge. After 22 years, Align Technology continues to be at the forefront of innovation, in terms of what is possible for orthodontists and dentists to use to get teeth straight and fix bites. In recent years, however, there has been a very sizeable, though untraceable, underground movement in terms of dentists white labeling clear aligners. Will this white labeling movement have adverse effects on Align Technology?