Consulting Firm Chooses Coleman Over Third-Party Market Research Firm to Survey 100 Big Data Industry Specialists

An associate at a global Consulting Firm looking to understand key trends in storing and using Big Data across global networks decided to leverage Coleman’s Expert Surveys, and was impressed with the data quality and level of service he received.

The Need for a Research Partner

Frank is a Senior Consultant for one of the world’s leading global consultancies. In this capacity he is responsible for managing teams of consultants who work on a variety of client engagements. Often Frank’s team is required to quickly develop a current and detailed understanding of the trends and competitive landscape of a specific industry.
Recently, Frank’s team was asked to develop recommendations on a project that required an understanding of the risks and market opportunities related to storing and using Big Data across global networks. Frank had an important meeting scheduled with his client the following week, so his team needed to conduct their initial discovery phase within a very tight timescale.
Frank turned to Matt, his Client Manager at Coleman Research, to get access to fresh insights from carefully selected Big Data experts as well as IT professionals experienced in implementing large and diverse data structures across multinational corporations. Frank and Matt had worked together on a number of other projects, and Matt understood he needed to respond quickly to meet Franks strict deadline.
We are flexible when providing services to our clients, and each client has very distinct research needs, but that doesn’t change the quality of service we provide.
— Matt, Coleman Client Manager

Tailored Survey Services and Timely Expertise

Within 12 hours, Matt provided Frank with more than 20 highly-qualified expert profiles, and Frank and his team were immediately able to begin their consultations with Big Data industry specialists.
Keeping Frank’s overall research objectives in mind, Matt also suggested that Frank consider conducting a Coleman Research Survey in addition to the 1-on-1 calls. By conducting a structured Survey with a much larger group of participants, Frank would gain an even broader level of insight, and would be able to use the structured survey results in his presentation to his client.
Frank had considered conducting a survey, but thought initially he would need to work with another market research firm for his survey needs. The Coleman team was able to quickly pull together a competitive proposal, backed by the quality and relevance of the survey panelists that were already part of the Coleman network. Frank was encouraged by Coleman’s understanding of his issues, so he decided to proceed.
The team at Coleman Research really takes the time to understand my requirements, which means they recommend the right research solution, which saves my team a lot of time and helps us deliver the best results for our clients.
— Frank, Senior Consultant for a leading Global Consultancy
Within two weeks, the Coleman Survey Team had developed, programmed and administered a questionnaire to a panel of 100 qualified experts. Some of the experts were drawn from Coleman’s existing network, others were newly recruited for the project.
Impressed by the exceptional service and high quality of data he received, Frank decided to partner with Coleman for his firm’s survey needs going forward.
In addition to streamlining the research process, Frank’s team discovered a valuable new way to leverage Coleman’s experts through its Survey service, which enables clients to efficiently gain insights from a large number of industry practitioners.
Coleman Research Surveys are a very valuable resource to have at our fingertips. We can quickly get insights from a representative group, and use the statistics gleaned from these surveys in our client discussions.
— Frank, Senior Consultant for a leading Global Consultancy

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